Core Values

"It's not just what you do, but how you do it"

Sarah Carson



We get into the details to make things perfect
We find lean and creative solutions
We are daringly ambitious


Creative Juju

Every role here requires creativity
We encourage off-the-wall ideas and challenging critiques
We prioritize inspiration over ego 


Bias Towards Action

We say YES to opportunities
We are nimble in every aspect of the business
We are cheerful about change


The public brand matches the internal culture
We empower each other, and celebrate or flop as a team
We are all working towards the same goal

Make Socially Responsible Choices

We make decisions that will have a progressive
impact. Our workplace is a diverse, safe meritocracy.


We make empowering fashion for women doing it all

We’re passionate, hard working and believe in changing the fashion game by making effortless and durable clothing for women of all shapes and sizes. Do you want to become part of the team?
We’d love to hear from you!
Feel free to send your resume to