What inspired you to start your own makeup line?

I launched my brand about three years ago with the hope of changing beauty standards to be more inclusive. I noticed there was a lack of formulas and shades for tan skin tones similar to my own. I thought it would be a great opportunity to improve options for women like me, and provide high quality formulas that are affordable.



When did you first realize you were on the right track?

That happened really early on! We were on Instagram for about a month and two months before the official launch. Ipsy, which is a personalized beauty subscription service, reached out to me. They wanted to work with me and they were interested in working with the brand - before we had even launched! I knew I was doing something right.


Sasha’s Skincare rules

Take really good care of your skin. Your makeup goes on so much better when your skin is in good shape.


I double cleanse my face. I use an Oil Based Cleanser and then a Regular Cleanser. Then I put on a Toner Serum and Moisturizer.



Laser facials make a difference with your skin also. It takes care of any hyperpigmentation and evens the skin tone. It does so many things without damaging the skin.


I also get a chemical peel twice a year. After it’s all done my skin feels like a baby’s butt.


And Makeup Tips:

My makeup is a concealer, little bit of blush, a highlighter -- if I feel like it -- and mascara.  That’s it!

What’s a common misconception people have about you?

 People often assume that because I’m small and feminine, that I am not competent. I’ve never paid attention to the fact that I’m a woman. I always saw people as equal. But in the last few months I’ve had to work with a lot of men in building my cosmetics brand. They talk to me like I’m a nobody even though this is my job and company. I know how I would do it, so don’t tell me what to do. It can be challenging to navigate. As a woman, being professional and putting my foot down can be a tough balance. We need to be taken seriously though. I don’t think there is a fixed answer to deal with it. I’ve had to figure it out on my own.



Sasha’s Message on Beauty:

 Stop worrying about being perfect. It’s not attainable. People need to feel comfortable in their skin versus layering up on makeup. How do you define perfect, anyway? Let’s have a more realistic perspective of beauty.  


January 08, 2019 — sarah carson

Leave a comment

Please note: comments must be approved before they are published.