THE SHE SUITE:
WITH SASHA SURESH
FOUNDER OF JOLII COSMETICS
What inspired you to start your own makeup line?
When did you first realize you were on the right track?
Sasha’s Skincare rules
I double cleanse my face. I use an Oil Based Cleanser and then a Regular Cleanser. Then I put on a Toner Serum and Moisturizer.
Laser facials make a difference with your skin also. It takes care of any hyperpigmentation and evens the skin tone. It does so many things without damaging the skin.
I also get a chemical peel twice a year. After it’s all done my skin feels like a baby’s butt.
And Makeup Tips:
What’s a common misconception people have about you?
People often assume that because I’m small and feminine, that I am not competent. I’ve never paid attention to the fact that I’m a woman. I always saw people as equal. But in the last few months I’ve had to work with a lot of men in building my cosmetics brand. They talk to me like I’m a nobody even though this is my job and company. I know how I would do it, so don’t tell me what to do. It can be challenging to navigate. As a woman, being professional and putting my foot down can be a tough balance. We need to be taken seriously though. I don’t think there is a fixed answer to deal with it. I’ve had to figure it out on my own.
Sasha’s Message on Beauty:
Stop worrying about being perfect. It’s not attainable. People need to feel comfortable in their skin versus layering up on makeup. How do you define perfect, anyway? Let’s have a more realistic perspective of beauty.