Female founded. Female led. Celebrating and empowering women since 2011

Leota is fun, statement-making, figure-flattering clothing for real women making an impact. Full of love and without apology.

When we launched Leota in 2011 our mission was to design the perfect dress that did it all for the woman who does it all.

It needed to be comfortable but also fit beautifully, easy to care for and hard to resist, come in a range of sizes at the right price, and most importantly it had to inspire. And we did this by celebrating and designing for her real body, all types of bodies, her busy routine, and through a focus on stylish comfort. Because you can’t run the world in uncomfortable clothes.

Our Founder

Wall Street investment banker
turned fashion founder,
is one way to describe Sarah.

She is also a 2-time Inc. 500 CEO, a SmartCEO Future 50 award winner, has been honored in Women2Watch in Retail Disruption, and won Game Changer of the Year for 2 years straight. Not to mention a 2-time national Kung fu champion and world tournament competitor. Her commitment to philanthropy, mentorship to emerging entrepreneurs, and mission-driven philosophy are changing the game. Just like her first dress in 2011.


Soft and durable signature stretch knit fabric that you can wear everywhere. It’s wrinkle-free, machine washable, and quick drying, with a gorgeous drape that is magically flattering

Built-in shapewear sculpts your curves while remaining stretchy for 24/7 comfort.

Limited-edition fabrics and custom patterns are on-trend seasonally, while still delivering the comfort and optimism of our brand.

for every

An amazing dress that makes you feel like a superwoman should be for everyone. We design for all different types of bodies, beauties and needs. Inclusivity and diversity are at our core.